Official car sales figures released today are set to send shockwaves through the industry. Hyundai sold more cars to retail customers in August than any other brand, overtaking Ford and Vauxhall.
The figures, which would have seemed inconceivable a few months ago, show that Hyundai’s overall sales for the month rose 323% compared to August last year to 3,737. It gives Hyundai a record overall market share of 5.6%.
The i10 city car has been the company’s biggest success, with 2,431 finding homes in August. This makes it Britain’s third best selling car, relegating the Vauxhall Corsa to third place.
Remove fleet sales from the equation and the Hyundai i10’s achievement is even more impressive. The city car is not only the most popular model bought by retail customers, but it outsold the second placed car by a factor of more than two to one!
Hyundai’s managing director, Tony Whitehorn, said: “These are truly historic figures for Hyundai. There are now thousands of happy new Hyundai drivers, and these owners’ recommendations will become our best advertising. It will ensure that Hyundai’s success continues years to come.”
Although the August figures are amazing, many Hyundai buyers chose to delay registering their new cars until September 2009, allowing them to have a car wearing the new ‘59’ registration numbers. This means that Hyundai’s sales figures this month are set to be even more impressive.
“We are well on the way to making September the best ever month for sales in the company’s history” said Mr Whitehorn. “Our dealers have taken on an average of 20% more staff to cope with demand.”Published 4 September 2009