Alfa Romeo MiTo Inspired Jeans For Charity
Published: 2nd September 2009
The Alfa Romeo MiTo Jean Models
Conceived to celebrate the unique genealogy passed from the breathtaking Alfa Romeo 8C Competizione supercar to the head-turning Alfa Romeo MiTo, the Italian sporting car manufacturer, Alfa Romeo, paired up with TV's fashion expert, Louise Roe, to challenge two up-and-coming fashion designers to create a line of women's jeans that would be as cool and desirable as the Alfa Romeo MiTo and, and at the same time, raise money for charity.
The result is a one-off series of limited edition skinny fit jeans that echo the genealogy concept by deconstructing first generation jeans to create new, high fashion jeans complete with a high quality leather waistband and Alfa Romeo red stitching.
London-based fashion designers Bjork and McElligott, who have already created outfits for a number of celebrities, also introduced other distinct and attractive styling touches including embroidered rear pockets - one featuring the serpent from Alfa Romeo's iconic badge on the right plus their own logo on the left pocket - to create recognisable and distinct jeans.
Significantly most Alfa Romeo MiTos feature a DNA button that alters the responsiveness of the accelerator, brakes and traction to suit different driving conditions - Dynamic, Normal and All Weather.
Sophie McElligott said: "The DNA button gave us an extra framework to operate within. The Alfa MiTo's parentage from the Alfa 8C and the concept that DNA is in your genes made the project's beneficiary an easy choice."
The designers chose the charity Jeans for Genes to profit from the sale of the high class jeans and found two boutique retail outlets in London through the charity's patron, Donna Ida.
Priced at £75 a pair, the designer jeans are expected to raise vital funds for Jeans for Genes.
Alfa Romeo MiTo
Our Alfa Romeo MiTo Guide lists the full specification of the current UK MiTo range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £11,495 - £15,495
Body Style:
Fuel:
/ 
Models in the range: 13
We have road tested the Alfa Romeo MiTo, to read our in-depth car reviews:
Alfa Romeo MiTo Review - Aug 2009
Alfa Romeo MiTo Review - Aug 2009
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 14th Oct 2009
